In the age of this digital democracy, artists are continually seeking striking, new ways to release their music. Bay Area art-pop outfit Yassou have done just that with their five-song "album cycle" of glassy, cerebral electro numbers, each one being released with its own dreamlike video. The project kicked off with "Fall Again," followed by "To Win/Youngblood," the video that vocalist and bassist Lilie Bytheway Hoy says was inspired by Kanye West's "Runaway." But to us, the standout is the project's third installment, "To Sink," which you can watch below, and which showcases Yassou's ability to craft stirring, affecting music that grips you gently but doesn't let go. There are two more installments to come, so keep an eye out. In the meantime, get to know the somewhat-mysterious Bytheway Hoy a little better, below.
How would you describe your aesthetic? Minimal/emotional.
How did your career get started?
My younger sister taught me three chords on the guitar and we started our first band together, I think she was 10 and I was 12.
Where do you hope to be professionally in five years? Touring the world, making films, riding horses.
What’s your next project?
We are writing another video EP!
What are you most proud of so far, in terms of your career? Surviving as a band for five years.
What famous person, dead or living, do most wish you could have as a roommate?
What is your favorite driving music? Phoenix.
Whose career would you most like to emulate? Radiohead.
If you had to live in a past time, what do you think would be the most fun era and why?
The Jurassic period? Just kidding, history is a terrible place for women.
What activities do most enjoy doing alone? All of them.
How do you wind down before bed?
By taking my dog for a walk through the Redwoods on the back roads around our home in Mill Valley.
When are you most relaxed?
When I'm cooking dinner.
What kind of person were you in high school? Secretly in love.
Can you tell me a quality about yourself that you are genuinely proud of? My imagination, though I wouldn't say I’m proud, just grateful. Okay, I am proud of my ability to sympathize and to listen, which is also sometimes my undoing.
Do you have any phobias? Lots: needles, phone calls, Styrofoam, Google, dryness, interviews.
What’s a serious side of you that people are unlikely to know about? Either in terms of interests, hobbies, or personality? HARRY POTTER.
What are some new hobbies you would like to take on? What I really want is to have more time to devote to music, videos, creation, collaboration.
How do you hope to grow as a creative person? I want to stop being afraid of not knowing what to say. I don’t want to know what to say, I just want to stop being afraid.
If there was a phrase that you think best sums up your approach to life, what might it be?
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